The STEM product never fails to attract rave reviews from the limited audience it
has been exposed to in the past, so the simple strategy is to grow the company by
widening that audience.
The first aim of that planned growth is to establish partnerships with an increasing
number of external consultant-partners who can promote STEM-based solutions in business
planning, budgeting and profitability analysis to existing clients in their own
markets.
The company aims to seek partners with a wide range of disciplines with the secondary
intention that such consultants may also introduce STEM to potential clients working
in other industries such as information technology, cloud computing, serviced properties,
transport logistics, and energy supply, where we have already demonstrated a strong
potential fit.
Implied Logic now operates a successful programme of follow-up training and expert
model advisory services, both for partners and end-users, which accelerates their
learning and initial productivity with the STEM software. Not only does this on-site
‘hand-holding’ approach offer the best opportunity to lead a client forward and
to ‘see problems coming’, it also increases the pace at which concrete deliverables
can be achieved. The motivation of each client group can be thus enhanced, leading
to a virtuous circle of satisfaction and results.
So as not to compete directly with the external partners which it regards as central
to the sustainable business model of more widespread use of the software, Implied
Logic ‘does not do consulting’ as such (typically leaving end-to-end model development
projects for external partners). Yet these facilitating activities provide vital
insights into client priorities and frustrations and add a useful, complementary
revenue stream to the more unpredictable pattern of licence sales. The immediate
development priorities for STEM are now firmly focused around removing observed
roadblocks so as to ease initial adoption by the coming generations of clients.