Implied Logic has decided to produce video commentaries for the STEM business-modelling
software to share with clients. This project started off as a way of sharing unscripted
design notes and ideas internally, allowing time-shifted working and reducing face-to-face
meeting time, and has proved so successful that a decision has now been made to
develop training and promotional videos for a wider audience.
The next phase will incorporate short, targeted videos into our existing documentation online
– a single short video is an extremely effective way of
explaining ‘how to’ functionality such as connecting elements, or to
demonstrate progression through a multi-step procedure.
Each video will feature a STEM software screen, together with a ‘full size’
talking head to maximise engagement with the audience through facial expression
and gesture, thereby avoiding the stereotypical ‘talking head in a box’
familiar from two-way online-conferencing systems.
We hope you will enjoy this introductory video.